Effective Date: 27th May 2026

At The Frame & Art Factory, we are fundamentally committed to protecting your privacy and ensuring that your personal information is collected and processed properly, lawfully, and transparently in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy governs your visit to https://framingfactory.co.za/ and explains how we collect, safeguard, and disclose information that results from your use of our website and services. By utilizing our store, you agree to the collection and use of information in accordance with this policy.

1. The Information We Collect

We only possess the personal information that you have willingly and explicitly shared with us. We do not acquire your personal details through illicit means or hidden background scraping. The data we hold is the data you provide to enable us to render our services, craft your frames, and deliver your products.

The types of personal data we may collect include:

• Identity Data: First name and last name.
• Contact Data: Email address and telephone numbers.
• Delivery and Billing Data: Physical addresses, postal codes, and province details. We only have this information because you provide it to us during the checkout or account creation process to facilitate the delivery of your orders.
• Financial Data: Payment processing details. (Note: We use secure, encrypted third-party payment gateways. We do not store your raw credit card numbers on our local servers).
• Account Data: Purchase history, saved cart items, and custom framing specifications associated with your profile.

2. How We Collect Your Information

Your information is collected directly from you through the following interactions on our website:

• When you register for an account.
• When you place an order for ready-made frames, mirrors, or bespoke services.
• When you subscribe to our newsletters or opt-in to receive promotional material.
• When you contact us directly via email, WhatsApp, or our customer support forms.

3. How We Use Your Information

We utilize the personal information you entrust to us strictly for legitimate business purposes necessary to operate our factory and retail services. Your data is used:

• To process, fulfill, and deliver your orders directly to the address you have provided.
• To manage your account and provide customer support regarding your purchases.
• To notify you about changes to our website, operational hours, or services.
• To process returns, exchanges, or warranty claims on our products.
• To send you marketing broadcasts and promotional updates, only if you have given us explicit consent to do so.

4. Marketing Communications & Your Consent

We respect your inbox. We will never automatically subscribe you to marketing communications simply because you made a purchase or created an account.

If you choose to opt-in, we will use your email address to send you marketing broadcasts and promotional updates. You maintain absolute control over this communication. Every marketing email we send contains a clear, accessible "Unsubscribe" link at the bottom, allowing you to instantly revoke your consent and remove yourself from our broadcast list without hassle.

5. Sharing and Disclosure of Information

The Frame & Art Factory will never sell, rent, or trade your personal information to third-party data brokers or marketing agencies. We strictly share your data only with verified service providers who assist us in operating our business, and only to the extent necessary for them to perform their specific functions. These include:

• Logistics Partners: Courier companies who require your physical address and phone number to deliver your mirrors and frames safely.
• Payment Processors: Secure financial gateways required to authorize and complete your transactions.
• Communication Platforms: Secure software providers we use to manage our customer databases, process transactional emails (like order receipts), and send broadcasts (if you have opted in).

All third-party providers are bound by strict confidentiality agreements and are obligated to comply with POPIA regulations regarding the safeguarding of your data.

6. Your Rights Under POPIA (The Right to be Forgotten)

Because we only possess the information you have chosen to share with us, you retain ultimate authority over what happens to it. Under the Protection of Personal Information Act, you are entitled to the following rights:

• The Right to Access: You may request a copy of the personal data we hold about you.
• The Right to Correction: You may request that we correct any inaccurate or incomplete information we have on file.
• The Right to Deletion (The Right to be Forgotten): You may ask us to completely remove and delete your personal information, including your physical address and contact details, from our systems and databases.
• The Right to Object: You may object to the processing of your personal information for direct marketing purposes at any time.

If you wish to exercise any of these rights, or if you simply want us to erase your address from our delivery records after a completed order, please contact our privacy team. We will process your request promptly and confirm when your data has been permanently removed.

7. Data Security

We implement rigorous, industry-standard technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, or alteration. Our website utilizes active SSL encryption to ensure that the data you input, especially during checkout, is transmitted securely. While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to track the activity on our service and hold certain information (such as items left in your shopping cart). Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use certain portions of our online store, such as the checkout facility.

9. Contact Us

If you have any questions about this Privacy Policy, wish to update your details, or want to submit a request for your data to be removed from our systems, please contact us: